Ballistic Media
Conversion Research & Analysis
Review available analytics, user behaviour and conversion paths to identify where visitors encounter difficulties or leave the journey.
CRO
Turn More of Your Existing Traffic Into Meaningful Action
Your website may already be attracting the right visitors. The question is what happens when they arrive.
Ballistic Media helps businesses identify friction in the user journey, understand why visitors hesitate and test changes designed to improve conversions. From landing pages and forms to navigation and calls to action, we focus on the barriers between interest and action.
Don't just bring more people in, understand what stops them.
More traffic is not always the answer to underperforming marketing. Visitors may struggle to understand an offer, find important information, navigate a page or complete a form.
Conversion rate optimisation (CRO) helps investigate these problems before decisions are made about what to change.
Rather than redesigning a website based on assumptions, we use research, behavioural evidence and structured testing to identify opportunities for improvement. Each change should address a specific question and be assessed against a clearly defined objective.
Find the friction, test the change.
User Experience (UX) Audits
Assess page clarity, navigation, content hierarchy, forms and calls to action to uncover usability issues that may affect conversion.
Funnel Analysis
Examine key steps between the first interaction and the desired action to understand where potential customers drop off.
A/B Testing & Experimentation
Test alternative versions of relevant page elements or experiences when sufficient data and appropriate testing conditions are available.
Landing Page Optimisation
Improve how landing pages communicate value, present offers, address concerns and guide visitors towards the next step.
Measurement & Reporting
Define relevant conversion metrics, assess test results and document what the evidence supports before recommending further changes.
Research before redesign, Evidence before assumptions.
Understand the current journey
Review the conversion objective, existing performance data and the steps visitors take to complete an action.
Identify opportunities
Use available analytics, usability findings and behavioural evidence to develop specific, testable hypotheses.
Prioritise and test
Choose changes based on their potential value, implementation effort and the feasibility of measuring their impact.
Evaluate and learn
Assess results against the agreed metrics, account for uncertainty and use the findings to inform future experiments.
Optimisation grounded in how people actually use your website.
Research-led decisions
We focus on understanding the problem before deciding which page element needs to change.
The full journey matters
A conversion issue may involve the message, offer, page experience or form—not just the button itself.
Testing over guesswork
Where controlled testing is feasible, it provides a stronger basis for evaluating changes than opinions alone.
Commercial context
The right conversion is the one that supports your business objectives. More form submissions, for example, are not necessarily better if their quality declines.
Enough about us.
“Our leads tripled in just six months. The team's strategy and hands-on support made all the difference.”
“What stood out was the focus on clarity and credibility. Ballistic didn't just build a website — they helped us shape how Evolet shows up as a serious, long-term EV brand.”
Overview
The approach
What is a conversion rate optimization agency?
A conversion rate optimization agency specializes in improving how many website visitors turn into leads, customers, or revenue — using testing, psychology, and data.
Why hire a conversion rate optimization agency instead of doing it in-house?
A CRO agency brings frameworks, analysts, designers, and testing experts — shortening the learning curve and accelerating revenue impact.
Do CRO services work for both B2B and ecommerce?
Yes — CRO improves performance for SaaS, ecommerce, fintech, marketplaces, and lead gen sites by optimizing user behavior at each stage.
What makes your conversion rate optimization services different?
We blend experimentation, behavioral science, UX copy, design optimization, and strategic velocity — not random fixes.
Services
What's included
What do conversion rate optimization services include?
CRO services typically include UX audits, funnel analysis, A/B testing, personalization, landing page optimization, heatmap tracking, and research-driven experimentation.
How do you run A/B tests?
We create a hypothesis, develop an experiment, test against the control, and deploy only if results are statistically valid.
What tools do you use for CRO?
We use heatmaps, analytics platforms, testing software, UX research tools, and personalization engines depending on your stack.
Can CRO improve paid media performance?
Absolutely — optimized landing pages lower CAC, increase ROAS, and improve scaling potential.
Process
How an engagement runs
Do we need a minimum traffic level for CRO?
A/B testing requires volume, but we also use qualitative and directional experiments when traffic is lower.
How long is a CRO engagement?
Most growth-focused brands run CRO as an ongoing program rather than a one-time project because compounding tests drive long-term wins.
Do you work with existing internal teams?
Yes — we can embed alongside marketing, product, UX, or engineering teams with a collaborative approach.
Results
How we know it's working
How fast will we see CRO results?
Most clients begin seeing measurable improvements within 30–90 days depending on traffic volume, testing velocity, and complexity.
Can CRO increase revenue without increasing traffic?
Yes — CRO improves the value of existing traffic by increasing conversions, AOV, and customer retention.
What KPIs do you measure in CRO programs?
Conversion rate, revenue per visitor, pipeline contribution, AOV, retention, and test success rate.
Getting started
Next step
How do we get started?
Start with a CRO audit call where we review funnels, analytics, and quick-win opportunities.
Selected work
View all workWhere this work has already run
Your website may have opportunities you're not seeing yet.
Let's examine your conversion goals, the challenges in your current user journey and where research or testing could make the biggest difference.
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