The Challenge

Krish Group had:

• Multiple residential and commercial projects
• Strong offline credibility
• A growing customer base

But digitally:

• The website lacked modern UX structure
• SEO foundations were weak
• Project pages were not optimised for local search
• Lead capture flows needed improvement
• Page speed and performance required refinement

In real estate, visibility equals enquiries.
They needed structured growth — not just a brochure site.

Our Approach

1. Website Redesign & Architecture

We rebuilt the website with:

• Clear project segmentation
• Dedicated landing pages for each development
• Improved navigation hierarchy
• Strong visual credibility
• Conversion-first structure

Each project (Krish City, Krish Icon, Krish Harmony, etc.) was positioned as a standalone digital asset — optimised for search and leads.

2. Real Estate SEO Implementation

We structured the site around:

• Location-based keywords (Bhiwadi, NCR region)
• Project + property-type combinations
• Internal linking between developments
• Technical SEO clean-up
• Optimised metadata & heading hierarchy
• Sitemap & crawl optimisation

Focus areas included:

• “Flats in Bhiwadi”
• “Affordable housing in Bhiwadi”
• “2 BHK in Bhiwadi”
• Commercial property keywords

The goal:
Increase organic visibility for high-intent property searches.

3. Conversion Optimisation

We implemented:

• Prominent enquiry CTAs
• Simplified contact forms
• Strategic form placements
• Strong trust indicators
• Clear pricing communication where applicable

The website shifted from informational to conversion-focused.

4. Performance & Technical Improvements

We improved:

• Page load speed
• Mobile responsiveness
• Image optimisation
• Core Web Vitals readiness
• Structured schema for real estate listings

This improved both ranking potential and user experience.

STRATEGIC IMPACT

The new platform allowed Krish Group to:

• Compete digitally in the Bhiwadi real estate market
• Increase organic property visibility
• Improve enquiry quality
• Strengthen brand authority
• Present a credible, modern developer image

The website became a growth engine — not just a portfolio.

‍