Ballistic MediaCalculators for growth math.
22 free calculators for acquisition, retention, revenue, paid media and SEO. No signup required.
CAC Calculator
Customer acquisition cost from marketing & sales spend.
Open calculatorLTV Calculator
Lifetime value from ARPU, margin, and churn.
Open calculatorLTV:CAC Ratio
Check whether acquisition economics are healthy.
Open calculatorCAC Payback Period
Months to recover acquisition cost from contribution.
Open calculatorChurn Rate Calculator
Customer churn and retention for a period.
Open calculatorNet Revenue Retention
Expansion, contraction, and churn into one retention metric.
Open calculatorActivation Rate
Users who hit the aha moment vs signups.
Open calculatorMRR Calculator
Monthly recurring revenue from customers × ARPU.
Open calculatorARR Calculator
Annualize MRR and optionally add one-time revenue.
Open calculatorAverage Order Value
Revenue per order for ecommerce & PLG funnels.
Open calculatorSaaS Magic Number
Sales efficiency from new ARR vs prior spend.
Open calculatorRule of 40
Growth rate + profit margin health check.
Open calculatorConversion Rate Calculator
Conversions ÷ visitors as a percentage.
Open calculatorROAS Calculator
Return on ad spend and campaign ROI.
Open calculatorBreak-even ROAS
Minimum ROAS needed to cover contribution margin.
Open calculatorCPA Calculator
Cost per acquisition from spend and conversions.
Open calculatorCPL Calculator
Cost per lead from ad spend and lead volume.
Open calculatorCTR Calculator
Click-through rate from clicks and impressions.
Open calculatorCPC Calculator
Cost per click from spend and clicks.
Open calculatorCPM Calculator
Cost per thousand impressions.
Open calculatorSEO Traffic Value
Estimate paid-equivalent value of organic traffic.
Open calculatorKeyword Opportunity Score
Blend volume, difficulty, and intent into a priority score.
Open calculatorCalculators measure. We engineer the growth behind the numbers.
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